SUSTAINABILITY & TRACEABILITY
Sustainability is not a marketing strategy for us. We consciously make careful decisions from designing to selecting raw fibers for our fabrics, trims, and the way we manufacture our products. Our goal is to operate with a low carbon footprint and for our products to have a low impact on the planet at the end of the garment's life.
GOOD EARTH COTTON
Our cotton products are mostly made using cotton sourced from Good Earth Cotton (GEC), a B Corp certified regenerative cotton farm in Moree, New South Wales, Australia.
Good Earth Cotton is renowned for its innovative farming techniques, sustainable production methods, and environmental stewardship, protecting the farm from chemical and toxic waste. With verified data collection, Good Earth Cotton's regenerative farming methods have increased cotton yield by 30% and improved water efficiency by 235%. Good Earth Cotton is one of the world’s most water-efficient cotton farms, enhancing farming land quality with increased productivity. Combining smart farming technology, including spot drone pest control and seasonal crop rotation, enhances farm biodiversity by ensuring no farmland grows the same crop in successive seasons.
The Good Earth Cotton brand is the first certified climate-positive regenerative cotton verified by FibreTrace technology, allowing it to be digitally and physically traced from farm to garment.
MERINO WOOL
Australian merino wool is world-renowned for its highest quality, luxurious, soft, and strong natural benefits that cannot be matched by man-made materials. It is a natural fiber that is renewable and biodegradable, making it one of the most sustainable materials suitable for use in woven and knitwear.
Australian woolgrowers produce the world's finest wool using sustainable farming practices. Merino sheep live on sunshine, with fresh water, clean air, and grass, producing new fleece each year, making wool a completely renewable fiber. Merino wool is one of the oldest-known animal fibers, composed of a natural protein called keratin—the same protein found in human hair. We take great pride in using this amazing natural fiber in our garments and to maintain authenticity, we apply FiberTrace technology for real-time physical and digital traceability.
FULLY FASHIONED KNIT
Our brand is built on a strong commitment to fully fashioned knitwear, a method that combines detailed craftsmanship with a dedication to sustainability. Unlike traditional cut-and-sew techniques that often waste fabric, our knitwear is created with precision right from the start. This approach not only makes our clothes last longer and keep their shape but also helps us cut down on waste, aligning with our goals to protect our planet. By choosing fully fashioned knitwear, we're not just saving resources; we're also refining our designs to ensure every garment is thoughtful, durable, and has minimal environmental impact.
Our commitment to this technique shows in every piece we create, standing as a testament to our promise of delivering sustainable luxury. We believe in making fashion that not only looks good but is also good for the environment. This dedication is what sets us apart, making our brand a leader in responsible fashion where beauty and ethical practices go hand in hand. We're proud to offer you fashion that you can feel good about.
TRACEABILITY
To ensure the authenticity of our materials and supply chain, we apply FibreTrace technology for transparency. FibreTrace combines physical and digital traceability with blockchain authentication. By embedding a patented luminescent pigment into our cotton and wool, FibreTrace tracks and verifies the origin of the farm, and audits the supply chain live at each step in our manufacturing process. Discover more about Fibretrace: https://www.fibretrace.io/
