A BRAND COLLECTIVE
At ABC, we curate contemporary fashion by combining high-quality materials sourced from family-owned farms with regenerative and environmentally responsible farming practices. Driven by a focus on sustainable materials and high-quality manufacturing, we produce garments designed to last—functional and modern fashion you'll want to keep. We emphasize the quality of our materials and manufacturing, versatility, and purposeful design. Our goal is to inspire our customers to look and feel their best while making a meaningful impact.
VALUE
Our mission is to encourage mindful purchasing decisions by making fashion using premium sustainable fabrics. With a focus on longevity, we offer fashion with integrity, with each garment reflecting our dedication to quality.
We believe that well-made, quality, contemporary designs should be accessible to most. We prioritise purposeful and conscious workmanship, ensuring optimum use for each garment. From clothing to lifestyle products, we are proud to source Australian regenerative cotton and merino wool from family-owned farms with sustainable and clean farming practices. Our collection focuses on a capsule wardrobe with versatile classic shapes updated with a contemporary modern aesthetic.
COLLECTIVE
In line with this goal, we collaborate with a collective of artists and designers, bringing fresh visuals with each new capsule collection. This commitment extends to our trusted suppliers, collaborators, and like-minded partners who help us achieve environmentally friendly outcomes at each stage of our manufacturing. Together, we seek to maintain a high standard of practices while bringing fresh, exciting, and creative designs with each new release.
